Have you ever eaten chocolate… but didn’t really taste it?
That’s the insight KitKat cracked. By encouraging a digital break with “Have a break, have a KitKat,” the brand turned phone addiction into a powerful marketing win earning massive free media publicity. Do you think this was marketing genius or a risky move? Comment below. #KitKat #MarketingGenius #BrandStory #MarketingReels #DrVivekBindra
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