How did Piyush Pandey change the fate of Cadbury?
When Cadbury’s market share was falling, Piyush Pandey transformed the game, breaking the myth that chocolate is only for kids and repositioning it as a gifting option for everyone.
This bold shift didn’t just revive sales, it changed consumer behavior across India and turned Cadbury into a cultural icon.
Watch the full case study on Vivek Bindra’s YouTube channel in the Tycoons of India playlist.
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