How Piyush Pandey Saved Cadbury from Collapse | Dr Vivek Bindra
Cadbury, India’s most iconic chocolate brand, once faced a crisis that nearly destroyed its market share. Desperate to recover, the company relied on its ad agency, Ogilvy. But when losses persisted, they considered switching agencies—giving Ogilvy one final chance. Enter Piyush Pandey, the mastermind behind one of the most legendary ad campaigns. His innovative approach not only revived Cadbury but also reshaped India's chocolate culture, making it a staple over traditional sweets. Want to know how he did it? Watch this incredible case study on Dr Vivek Bindra’s YouTube channel under the 'Tycoons of India' playlist! #Cadbury #BrandTrust #SweetSuccess #PiyushPandey #DrVivekBindra #Chocolate
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