Everyone knows Haldiram. But very few know the strategy behind the success.
From a ₹5 packet on a tea stall to dominating India’s ethnic snacks market with over 7 million retail touchpoints this is not just food, it's business mastery. Haldiram customized its distribution strategy based on customer income groups: – Small packs for tea stalls and paan shops – Medium packs for kirana stores targeting housewives – Large family packs for modern retail like D-Mart, Reliance Fresh, and Big Bazaar. But here's the twist — the real money is not in the restaurant meals, but in the packaged food business. That’s where the margins, reach, and market dominance lie. 🎯 Today, Haldiram holds over 40% market share in Indian ethnic snacks. A perfect case study in smart placement, pricing & scalable distribution. #HaldiramSuccess #IndianSnackMarket #FoodBusinessStrategy #PackagingMatters #DistributionStrategy #HaldiramGrowthStory #FMCGSuccess #EthnicSnacksLeader #SmartBusinessMoves #MadeInIndiaBrands #SnackBrandIndia #RetailDistribution #FoodMarketingIndia #BusinessCaseStudy #LocalToGlobal
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