How did one sweet turn into India’s No.1 mithai?
The Haldiram's story shows how they introduced Kaju Katli to the masses and marketed it so powerfully that it became a household favorite across the country. What strategy made this simple mithai a national icon? Watch the full case study on Vivek Bindra’s YouTube channel. #Haldirams #KajuKatli #IndianSweets #BusinessCaseStudy #DrVivekBindra
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