How GD Birla Vision Led to UltraTech Cement's Rise | Dr Vivek Bindra
When the Birla Group was dominating the aluminum industry, GD Birla realized that aluminum consumers also needed cement. Seizing this opportunity, he decided to enter the cement business. Instead of starting from scratch, he leveraged his existing Hindalco clients to build a new venture. This led to the launch of Vikram Cement, for which he sourced limestone—a key raw material—from mines in Madhya Pradesh. The factory established there later evolved into UltraTech Cement, India’s largest cement brand today. For a detailed case study on the Birla Group’s business empire, watch Dr Vivek Bindra’s Tycoons of India playlist on YouTube! #Birla #BirlaLegacy #BirlaCement #TycoonsOfIndia #DrVivekBindra
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