GD Birla: Turning the Swadeshi Movement into a Business Empire | Dr Vivek Bindra
During the Swadeshi Movement, GD Birla saw not just a revolution but a golden business opportunity. Understanding the growing resistance to foreign fabrics, he decided to shut down his trading business and establish a textile mill. Bringing in advanced technology and global experts, he trained local manpower and laid the foundation for India's self-reliant textile industry. On August 25, 1947, he launched GRASIM, which soon became a symbol of quality and trust in India’s textile market. To dive deeper into the inspiring journey of the Birla Empire, watch the full case study on Dr Vivek Bindra’s YouTube channel in the Tycoons of India series! #Birla #BirlaCaseStudy #AdityaBirlaGroup #TycoonsOfIndia #DrVivekBindra @adityabirlagroup
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