How Haldiram Made Kaju Katli a Bestseller | Dr Vivek Bindra
In 1937, Ganga Bishan Agarwal started Haldiram in Bikaner and later expanded to Kolkata. Before expanding, he sent 200 kg of Bhujia weekly. But after reaching Kolkata, demand surged to 1,400 kg per week! To grow even further, he sent his son, Shivkrishna Agarwal, to Nagpur, where they introduced sweets alongside Bhujia. They smartly offered Kaju Katli as a free taster, and soon, it became a household favorite! People started buying it in large quantities, turning it into one of Haldiram’s best-selling products. Want to know the full story? Watch Haldiram’s case study on Dr Vivek Bindra’s YouTube channel in the Tycoons of India playlist! #Haldiram #KajuKatli #TycoonsOfIndia #CaseStudy #DrVivekBindra
View on YouTube
No comments:
Post a Comment