How Burger King Hacked Google Home for Viral Marketing | Dr Vivek Bindra
In 2017, while Amazon Alexa and Apple Siri were gaining popularity, Google launched Google Home, and millions of people welcomed it into their homes. Burger King saw a unique marketing opportunity and created an ad that started with ""OK Google, what is whopper burger.."" This clever campaign triggered Google Home devices everywhere, making them respond to the ad. Before Google could intervene, Burger King achieved: ✅ 15 million views ✅ 135 million in earned media ✅ 9.3 billion global impressions This is the power of innovative marketing strategy which Burger King used! If you want to learn game-changing ideas like these to grow your business, join us on 19th January at Idea to IPO in Delhi. Discover actionable frameworks to scale your business and stand out in the market. 📞 Call now : 9810544443 #BurgerKing #Google #OKGoogle #ViralMarketing #OneMinuteIdea #DrVivekBindra #BadaBusiness
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