Why Did Timberland Fail Against Woodland in India? | Dr Vivek Bindra
Timberland, the iconic American shoe brand renowned for its rugged and durable footwear, found immense success in the U.S. But its story in India took an unexpected turn. In 1992, Sardar Avtar Singh, an Indian-origin Canadian, drew inspiration from Timberland's designs and launched his own brand in India—Woodland. Woodland rapidly gained popularity and became a household name. When Timberland entered the Indian market in 2009, it faced a surprising hurdle: Indian consumers saw it as a copy of Woodland, not the other way around. Despite its global legacy, Timberland struggled to win consumer trust and eventually exited the market. Woodland, however, flourished due to its early entry, deep understanding of the Indian market, and innovative strategies tailored to local needs. For more fascinating business insights and strategies, check out our Tycoons of India series on My YouTube Channel. #ShoeBrand #Timberland #Woodland #TycoonsOfIndia #DrVivekBindra #BadaBusiness
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