How Mahindra Used Controversy Marketing Against IndiGo | Dr Vivek Bindra
Not all controversies are harmful; some can be ethical and responsible too. Discover how Mahindra turned a legal battle with IndiGo Airlines into an opportunity for free PR. Mahindra launched its BE 6E vehicle, sparking a trademark dispute with IndiGo, which claimed rights over "6E" since 2015 as part of its global identity. Mahindra argued that the trademarks were distinct — IndiGo operates airplanes, while Mahindra manufactures cars. This controversy gave Mahindra widespread media attention without spending a penny on advertising — a brilliant example of Controversy Marketing. Learn how you can use unique strategies like this to promote your business. For more insights and a free consultation, call now! #DrVivekBindra #BE6E #Mahindra #Indigo #MarketingStrategy
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