How a Newspaper Solved Dengue with Creativity | Dr Vivek Bindra #Shorts
In Sri Lanka, during a surge in dengue fever cases, a newspaper turned a health crisis into an ingenious marketing opportunity. Realizing that people often read newspapers outdoors—where mosquitoes are most active—they infused citronella oil into the ink. This simple yet brilliant idea transformed the newspaper into a mosquito repellent, allowing readers to enjoy their news safely. The result? They not only helped protect people but also gained 3 lakh new customers! This story showcases how necessity drives innovation, turning challenges into opportunities. Learn how creative marketing can address real-world problems while boosting your business. 📞 Call now for a free consultation and discover how to turn your challenges into opportunities! Call: 9810544443 #DrVivekBindra #Motivation #Business #BadaBusiness #Dengue #DenguePrevention #DengueAwareness #Newspaper #Srilanka #CreativeMarketing #MarketingStrategy #MarketingStrategies #SriLankaNews #ProblemSolving #InnovativeSolution #InnovativeIdeas
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