Lifebuoy's Kumbh Mela Masterstroke | Marketing Strategy | Dr Vivek Bindra #shorts
Did you know Lifebuoy executed one of the most innovative marketing campaigns during the 2013 Kumbh Mela? With 3-4 crore people gathering in a single day, Lifebuoy creatively spread hygiene awareness by stamping “Lifebuoy se hath dhoye kya?” on rotis served at dhabas around Kumbh. This brilliant move not only boosted brand visibility but also emphasised hand hygiene in a unique way. What’s more, the campaign cost just ₹30 lakh and generated an astounding ₹11 crore in revenue, along with multiple awards! In this video, Dr Vivek Bindra analyses the genius behind Lifebuoy’s campaign and shares powerful strategies like Value Edge Marketing, Moment Marketing, and Ambient Marketing to revolutionise your business. Want to learn how to implement these winning strategies? Call now for a free consultation and join our Leadership Funnel Program! 📞 Call Now: 9810544443 #DrVivekBindra #BadaBusiness #Lifebuoy #MarketingStrategy #BusinessGrowth #MarketingStrategies #Business #Marketing #KumbhMela #Kumbh2024 #GuerrillaMarketing #MarketingTactics
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